01 Feb Great copy sells customer confidence

Copy is your meet and greet in the virtual world. It’s your smile, that firm handshake, confidence, it’s the hook that draws people in and gives them reassurance you know what you are doing.

Instead of fishing around online trying to figure out where your ideal customers are hiding, you can use content to reel them into your website. Original copy should be appealing, interesting, and ultimately offer value to your target market. Sales and marketing content can be placed across various platforms from your own blog, guest blogging, social media, press releases, articles, and PR.

Great copy can help you sell but that’s not the only purpose. Copy sells confidence, reassurance, happiness, loyalty, it sells the idea that the customer must buy and buy from you!

A website is an elaborate business card. If your website is your ‘shop window’ then why is it all static information? If you owned a shop, would you keep the same products in the window, year in, year out? It would give passers-by the impression that you never sell anything and they may get bored and stop peering in. Websites need to be updated and refreshed frequently and consistently.

I’ve been told that building a business is like climbing a mountain, however, I’ve never liked that comparison as it gives the impression it’s all uphill to the top and that the path is direct and clear. It’s more like crossing a desert, sometimes you can’t see anything for the sand, often the end is nowhere in sight, you may slide down dunes and stumble back up, haven-like mirages will seem like success has finally been achieved only to disappear and leave you thirsty.

If your elevator pitch, sales and marketing and/or website content aren’t converting browsers into customers then it’s time for a revamp! Get in touch and we can review what you’re getting right and anything you might improve to turn them into fans.