Rob Bedell (US)
The "S" Word: Sales: The Lifeblood of Your Business
A book helping business owners understand sales, the lifeblood of their business. This is not your typical sales book. It’s written for business owners by a business owner. Too many small business owners do not understand sales but if you’re willing to learn, you’ll already be ahead of your competition. While doing a webinar for business owners on what a sales process will do for them, i.e. gets them more money, more often and faster, they asked about their “business development” and “customer enhancement”. I stopped them and asked, “you mean sales?” They all groaned. That’s when I knew they didn’t know what sales was.In this book, you will learn:What sales isWhat your value proposition is and why everyone at your company should know itWhat is a sales process and why you should know it.Who is your ideal client and why all leads are not good leads, as well as many other topics to help business owners about sales and how to handle their sales team.By the time you are done with this book, you will have a good foundation of sales, how to talk and work with your sales team. There is also a workbook that goes with this book, that is recommended.