02 Jun Content marketing should be like your favourite pair of jeans…

Most of us have a great pair of jeans in the wardrobe that just fit so well. You know you can pull them on and they’ll always make you feel good, comfortable and confident. Content marketing is actually much the same, or at least it should be when done right. It should showcase your best assets, so to speak, and speak to your clients in a consistent way.

A decent copywriter can write a sales pitch and help sell some of your products, but a really great copywriter like myself knows it’s more than just the words on the screen or paper. It’s the tone, the flow of the sentences, heck even the spelling because the way I’d write when targeting corporate clients is absolutely going to be different from how teenagers speak if I was marketing your brand to them!

Your content marketing has to suit you, but it doesn’t necessarily have to sound like you. Yes, it can have elements of your personality throughout, however, it doesn’t need to be you word for word. If you’re planning on building a brand, the best thing you can do is decide on your tone and language and stick to it…it doesn’t need to be forever, let’s face it there’s a tiny percent of people who get their branding right the first time. But if you can choose a font, colours, style of writing whether you’re doing it yourself or working with a professional, then use those day-to-day. I’ll give you a good example of how well this can work, an advert came on TV the other day and I instinctively knew it was for H&M. There was no branding or name, the models were normal girls, it was everyday clothing, and the background was plain white, nothing that indicated who was marketing the products. Yet, I recognised the font in the pricing and clothing items names. One single thing that has obviously stuck in my mind, it’s psychology and we’re all open to those subliminal messages. If you start out consistent and strong in your branding then you’ll keep improving until you have a truly recognisable brand.

I’ll give you a good example of how well this can work, an advert came on TV the other day and I instinctively knew it was for H&M. There was no branding or name, the models were normal girls, it was everyday clothing, and the background was plain white, nothing that indicated who was marketing the products. Yet, I recognised the font in the pricing and clothing items names. One single thing that has obviously stuck in my mind, it’s psychology and we’re all open to those subliminal messages. If you start out consistent and strong in your branding then you’ll keep improving until you have a truly recognisable brand.

When you have a website you love, your clients will love it too.

For a quote for your website copy or content marketing, get in touch.

Photo by Jason Leung on Unsplash